Aura
Store
Our Down

From the plain,
to your pocket.

The warmth of a winter you can carry in one hand begins on the Hungarian plain — with clusters grown slowly, gathered ethically, and tested to the gram.

Our Down — Aura Down Bedding
Nature’s best insulator

Down is not a feather.

They come from the same bird and do opposite jobs. Knowing the difference is knowing why down is so light, and so warm.

A single flight feather, firm and structured

Feather

  • Firm and structured
  • The bird’s outer covering
  • Water-repellent, made for flight
A soft three-dimensional down cluster

Down

  • Soft, three-dimensional cluster
  • Lives beneath, against the body
  • Traps air — pure insulation
From farm to fill

Five steps, fully accountable.

  1. 01

    Gather

    A by-product of meat processing — never plucked from live birds. From free-roaming Hungarian geese and ducks.

  2. 02

    Wash

    Washed at high temperature with a special detergent to lift oil, fat and bacteria — keeping just enough lipid for resilience.

  3. 03

    Loft-test

    Laboratories measure fill power, turbidity, oil and fat, pH and down content — to the gram.

  4. 04

    Fill

    Cut, processed and filled under one roof, sealed in down-proof OEKO-TEX cotton, to the same exacting craft.

  5. 05

    Trace

    A QR code on every product traces the down to the farm it came from — origin, breed, testing and fill power.

From farm to home

From the Hungarian plain,
to homes across Europe.

Down gathered from family farms across the southern plain, washed, tested and filled under one roof in Mezőkovácsháza — then carried, traceably, to homes from Spain to Scandinavia.

Germany Netherlands Austria France Italy Scandinavia Poland Czechia Switzerland Slovakia Romania Spain UK Mezőkovácsháza The factory
Down gathered from local farms Finished bedding, shipped across Europe 9 partner farms · 1 factory · 13 markets
Quality, measured

An example: 90% White Goose Down.

Down quality isn’t a feeling — it’s a set of numbers, laboratory-tested for content, loft, cleanliness and chemistry before it reaches a shell.

A heap of pure white Hungarian goose down
90% White Hungarian Goose Down — the batch measured here
Down content
0%
White Hungarian Goose Down
Fill power
0
cuin — loft per ounce
Turbidity
0
mm — cleanliness
pH
0
within the 4–8 ideal
Recovery power

Loft that lasts.

Recovery power is how well down springs back — its resilience against time, weight and weather. Hungarian down’s larger, more mature clusters hold their shape, insulation and quality far longer than ordinary fillings.

  • Holds its loft season after season
  • Resists matting and cold spots
  • Built to last a lifetime, not a few winters
Over months, Hungarian down keeps its loft while ordinary down flattens
Hungarian down vs. ordinary down, over time
The honest difference

Cheap down fades. Traceable down doesn’t.

Low-cost fillings of questionable origin have flooded the market — losing loft and insulation within seasons. Ours is the opposite: Hungarian goose and duck down, SafeDown-certified and traceable through the HDTS Hungarian Down Traceability System. Scan the code on your duvet and meet the farm it came from.

See how traceability works